More than 15,000 partners at the Microsoft Worldwide Partner Conference 2011 (WPC), currently taking place in Los Angeles, have gathered to discuss business innovation and change — and, more precisely, the change that fuels progress. Much of what’s being discussed this year comes in the form of cloud computing.

While businesses consider the implications and benefits of the cloud, many partners, including value-added resellers and independent software vendors (ISVs), must evolve and transform their business models to thrive among this change.

“The new Microsoft Partner Network is about refining what Microsoft offers partners, and its program exceeds the offerings of most other vendors,” says Geisler. “We believe that the Microsoft Dynamics partner program will help us continue to improve as our company grows into new areas, such as the cloud. We anticipate the cloud will be a bigger part of our business, and we’re doing a lot of planning around what the cloud will mean for our clients.”

Source: www.microsoft.com